Let Them Eat (genetically engineered) Cake

About the food industry, not in a nice way

Archive for October, 2010

background noise affects the taste of food

Posted by jeanne on October 15, 2010

Posted by samzenpus on Friday October 15, @04:06PM from the that-sounds-delicious dept.

gollum123 writes

“The level of background noise affects both the intensity of flavour and the perceived crunchiness of foods, researchers have found. Blindfolded diners assessed the sweetness, saltiness, and crunchiness, as well as overall flavour, of foods as they were played white noise. While louder noise reduced the reported sweetness or saltiness, it increased the measure of crunch. It may go some way to explaining why airline food is notoriously bland — a phenomenon that drives airline catering companies to season their foods heavily. In a comparatively small study, 48 participants were fed sweet foods such as biscuits or salty ones such as crisps, while listening to silence or noise through headphones. Also in the group’s findings there is the suggestion that the overall satisfaction with the food aligned with the degree to which diners liked what they were hearing — a finding the researchers are pursuing in further experiments.”

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